BLOW HARD SELTZER

BORN FROM FIRE

Blow's story is a loud one inspired by the loudest bang ever heard on earth. Legend has it the drink was born from deep inside a volcano that erupted thanks to a God that sacrificed himself for humankind. Now we are blessed with the unique refresher that is Blow Hard Seltzer. This was a brand that was fun to work on. Nowadays, hard seltzers are popping up everywhere, so we had the freedom to create a unique story that would set Blow apart from the rest. The brand itself had to be bold and eye-catching so we got our inspiration from the strength of volcanoes. Overall, Blow is a drink that is hard to ignore and even harder not to love. 

WE PARTNERED ON
Storytelling, Naming, Branding & Packaging.